LAAM Fashion Week (LFW) concluded its debut four-day run in Lahore, blending Pakistan’s artisan heritage with a digital retail model to go global. As the first runway-to-e-tail platform, it featured high-street, prêt, manufacturing, retail, luxury, and bridal brands, reaching over 120 countries via live streams. Day 1 honored legacy with 26 iconic garments from designers like Ali Xeeshan and HSY, plus emerging talent from IVS and PIFD, ending with shows by Tena Durrani and Rizwan Beyg.
Day 2 and 3 Highlights: From High-Street to Couture
Day 2 showcased high-street like Agha Noor and Panache Apparel, retail from Allure by Izna Hamza, and designers including Karma and Fahad Hussayn. Day 3 continued with KIBO and Kiara in high-street, retail by KB by Zulfiqar Malik, and finales by The House of Kamiar Rokni and Saira Shakira. These segments highlighted diversity, from accessible prêt to avant-garde pieces, with immediate online sales for many collections via LAAM’s platform. For full coverage, see The Nation’s report on LFW conclusion.
Grand Finale and Commercial Impact
Day 4 featured high-street brands like Amna Ilyas and Mohagni, retail from Rang e Haya, and designers Nomi Ansari and Zainab Chottani, closing with HSY’s Musafir collection exploring identity and traditions. Luxury lines phase in later for bespoke orders. LFW’s model bridges runway to retail, boosting commerce with partners like PostEx and J. The next edition is set for Q4 2026. Explore more on LAAM’s official site.
Social Media Reactions to LFW 2026
Online buzz celebrates the event’s success, with posts on standout designers and finales.
Check Movie Shoovy’s review of redefining couture and Discover Pakistan TV’s grand finale video.
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