A Palestinian-Swedish drinks maker has seen its alternative to Coca-Cola and Pepsi take off massively as consumers boycott the US brands over perceived ties to Israel, UAE media reported on Monday.
Palestine Drinks said that it is struggling to meet the soaring demand, with some eateries in Europe opting to exclude the American-owned market leaders. Within just under two months, sales have skyrocketed to approximately four million cans.
The three entrepreneurs from Malmo with Palestinian roots, Hussein, Mohammed, and Ahmad Hassoun took the initiative six months ago to create an alternative to popular soft drink brands like Pepsi and Coca-Cola.
The brand they established has rapidly accumulated millions of engagements on social media and has captured the attention of companies globally, eager to distribute their cola product
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