In a groundbreaking move, Argentina’s football maestro, Lionel Messi, has been crowned Time magazine’s Athlete of the Year for 2023. His journey to this accolade is not only marked by an eighth Ballon d’Or win but also by a historic World Cup victory with Argentina, ending a 36-year wait.
Messi’s decision to join Major League Soccer’s Inter Miami stirred the sports world. Despite tempting offers from Barcelona & lucrative move to Saudi side Al-Hilal, Messi opted for Miami, a choice he carefully considered with his family.
Upon donning the Inter Miami jersey, Messi showcased his brilliance, netting 10 goals in seven Leagues Cup appearances, propelling the team to victory. Beyond the field, his arrival caused a frenzy, boosting ticket prices and Apple TV subscriptions, affirming his impact on and off the pitch.
Time magazine emphasized Messi’s achievement in turning the United States into a soccer-centric nation, a feat once thought impossible. As we celebrate Messi’s triumph, the question arises: How did he manage to redefine soccer’s landscape in the US?
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